Cases

Our demands are met with efficiency and attention, always trying to exceed expectations and deliver valuable results. Below we share some of our highlight projects.

Segment
Automotive

Objective
Advertisement Evaluation

Target
Men and women age group 20-59 who bought car last year

Scope
Brazil - São Paulo
Rio de Janeiro
Porto Alegre and
Salvador / Chile – Santiago, Cocepcion
and Vina Del Mar.

Techniques
PAPI

Sample
N=800

Segment
Beverages

Objective
To understand the purchashing and consumption habits from consumers' perspective about alcoholic beverages

Target
Men and women between 21 45 years old who drink alcoholic beverages on a regular basis

Scope
Brazil - São Paulo

Techniques
Focus Group Discussion

Sample
N=8

Segment
Cosmetics

Objective
Evaluate and test the concept, packaging, name and competitiveness of a product line.

Target
Women between 21 and 59 years age

Scope
Brazil – São Paulo, Rio de Janeiro, Recife e Porto Alegre.

Techniques
CAPI

Sample
N=255

Segment
Durables / Electrical Goods

Objective
Pre and post general shopping experience evaluation study for an electronics manufacturer

Target
Consumers in trade marketing

Scope
Brazil - São Paulo

Techniques
PAPI

Sample
N=400

Segment
Foods / Nutrition

Objective
Evaluation taste test specializes in the Pasta category.

Target
Men and women who hold purchase decision power and prepare themselves most of the meals of the household

Scope
Brazil - São Paulo

Techniques
PAPI

Sample
N=350

Segment
Healthcare / Pharmaceutical

Objective
Better understand treatment methods, types and perceptions regarding type 2 diabetes patients in each medical specialty

Target
Endocrinologists, cardiologists and general practitioners

Scope
Brazil – São Paulo e Recife

Techniques
In-depth Interview e Focus group Discussion

Sample
N=40

Segment
Petrol / Oil / Gas

Objective
Evaluate an online learning platform

Target
Experienced professionals and students of petrophysical, Geophysicists and Petroleum Engineers

Scope
Brazil - Several cities

Techniques
On Line Bulletin Board

Sample
N=10

Segment
Retail / Wholesale

Objective
Store checking of packages, price, number of units, etc

Target
Major supermarkets in Brazil

Scope
Brazil - São Paulo

Techniques
Mystery Shoppers

Sample
N=4500

Segment
Automotive

Objective
Evaluation of prior to release, evaluation of marketing and benchmarking for a new model.

Target
Owners and those who intend to buy Segment B Hatchback vehicles, as well as professionals in the automotive industry.

Scope
Brazil - São Paulo, Rio de Janeiro e Salvador

Techniques
PAPI / Focus Group Discussions / In-depth Interview

Sample
N=450

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