Our demands are met with efficiency and attention, always trying to exceed expectations and deliver valuable results. Below we share some of our highlight projects.
Segment
Automotive
Objective
Advertisement Evaluation
Target
Men and women age group 20-59 who bought car last year
Scope
Brazil - São Paulo
Rio de Janeiro
Porto Alegre and
Salvador / Chile – Santiago, Cocepcion
and Vina Del Mar.
Techniques
PAPI
Sample
N=800
Segment
Beverages
Objective
To understand the purchashing and consumption habits from consumers' perspective about alcoholic beverages
Target
Men and women between 21 45 years old who drink alcoholic beverages on a regular basis
Scope
Brazil - São Paulo
Techniques
Focus Group Discussion
Sample
N=8
Segment
Cosmetics
Objective
Evaluate and test the concept, packaging, name and competitiveness of a product line.
Target
Women between 21 and 59 years age
Scope
Brazil – São Paulo, Rio de Janeiro, Recife e Porto Alegre.
Techniques
CAPI
Sample
N=255
Segment
Durables / Electrical Goods
Objective
Pre and post general shopping experience evaluation study for an electronics manufacturer
Target
Consumers in trade marketing
Scope
Brazil - São Paulo
Techniques
PAPI
Sample
N=400
Segment
Foods / Nutrition
Objective
Evaluation taste test specializes in the Pasta category.
Target
Men and women who hold purchase decision power and prepare themselves most of the meals of the household
Scope
Brazil - São Paulo
Techniques
PAPI
Sample
N=350
Segment
Healthcare / Pharmaceutical
Objective
Better understand treatment methods, types and perceptions regarding type 2 diabetes patients in each medical specialty
Target
Endocrinologists, cardiologists and general practitioners
Scope
Brazil – São Paulo e Recife
Techniques
In-depth Interview e Focus group Discussion
Sample
N=40
Segment
Petrol / Oil / Gas
Objective
Evaluate an online learning platform
Target
Experienced professionals and students of petrophysical, Geophysicists and Petroleum Engineers
Scope
Brazil - Several cities
Techniques
On Line Bulletin Board
Sample
N=10
Segment
Retail / Wholesale
Objective
Store checking of packages, price, number of units, etc
Target
Major supermarkets in Brazil
Scope
Brazil - São Paulo
Techniques
Mystery Shoppers
Sample
N=4500
Segment
Automotive
Objective
Evaluation of prior to release, evaluation of marketing and benchmarking for a new model.
Target
Owners and those who intend to buy Segment B Hatchback vehicles, as well as professionals in the automotive industry.
Scope
Brazil - São Paulo, Rio de Janeiro e Salvador
Techniques
PAPI / Focus Group Discussions / In-depth Interview
Sample
N=450