Segment
Automotive
Goal
Advertising Evaluation
Target
Men and women, aged 20 to 59, who bought a car in the last year.
Coverage
Brazil - São Paulo
Rio de Janeiro
Porto Alegre
Salvador / Chile – Santiago, Cocepcion
and Vina Del Mar.
Techniques
PAPI
Sample
N=800
Segment
Drinks
Goal
Understand purchasing habits and consumption habits, based on
perceptions about alcoholic beverages.
Target
Men and women aged 21 to 45 who regularly drink alcohol.
Coverage
Brazil – São Paulo.
Techniques
Focus Group Discussion
Sample
N=8
Segment
Cosmetics
Goal
Evaluate and test the concept, packaging, competitiveness and
name of a product line.
Target
Women aged 21 to 59
Coverage
Brazil – São Paulo, Rio de Janeiro, Recife amd Porto Alegre.
Techniques
CAPI
Sample
N=255
Segment
Electronic/Durable Products
Goal
Pre-and post-study evaluating the overall shopping experience for an
electronics manufacturer's store.
Target
Consumers present at the point of sale
Coverage
Brazil – São Paulo
Techniques
PAPI
Sample
N=400
Segment
Food/Nutrition
Goal
Specialized product test evaluation in the pasta category.
Target
Men and women who decide on purchases and prepare the main meals in the
house.
Coverage
Brazil – São Paulo
Techniques
PAPI
Sample
N=350
Segment
Health/Pharmaceutical
Goal
Better understand the perceptions, types and methods of treatment that
are used in each specialty for patients with type 2 diabetes.
Target
Endocrinologists, cardiologists and general practitioners.
Coverage
Brazil – São Paulo and Recife
Techniques
In-depth Interview e Focus group Discussion
Sample
N=40
Segment
Petroleum/Oil/Gas
Goal
Evaluate an online teaching platform.
Target
Experienced professionals and students of petrophysics, geophysics
and petroleum engineers
Coverage
Brazil – many cities
Techniques
On Line Bulletin Board
Sample
N=10
Segment
Retail/Wholesale
Goal
In-store check of packaging, units, values, etc.
Target
Main supermarket chains in Brazil
Coverage
São Paulo (Brazil)
Techniques
Mystery Shoppers
Sample
N=4500
Segment
Cosmetics
Goal
Evaluate and test the concept, packaging, competitiveness and name of a
product line.
Target
Women aged 21 to 59
Coverage
Brazil – São Paulo, Rio de Janeiro, Recife amd Porto Alegre.
Techniques
CAPI
Sample
N=255
Expert Research Brazil
Rua Coelho Lisboa, 442, sala 22
03323-040 - São Paulo
Expert Research Colombia
Cl. 99 #11b-66 - Bogotá
Expert Research Mexico
Varsovia 36 - Colonia Juárez
06600 - Mexico City
© Copyright 2024 Expert Research - All rights reserved
